The present economic situation in Asia has forced many companies to re-assess their strategy and to review their objectives. After years of unabated growth, the collapse of the regional economies has brought many companies to a complete standstill. It may take few years before the growth will return; thus the survival of companies will depend from their capability to transform themselves, to reach new market, to generate revenues in different countries, to acquire new technologies. Companies now realised the need to reduce their dependence on their traditional domestic market, to expand and differentiate their customer base. They are now compelled to take a balanced and selective view of their role and of the opportunities available world-wide.

The main reasons to establish a presence in Asia are:

New market potential

Proximity to markets

Offshore manufacturing

Assets building

Research & Development

Procurement and development of strategic resources

To source for products, parts or components

Synergy with similar or complementary activities